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Development trend of cellulose ether

Development trend of cellulose ether

Due to the structural differences in market demand for cellulose ethers, there is a situation in which companies with different strengths can coexist. In view of the obvious structural differentiation of market demand, domestic cellulose ether manufacturers have adopted differentiated competition strategies based on their own strengths, and at the same time they have been able to grasp the market's development trends and directions.

(1) Ensuring product quality stability will still be the core competitive point of cellulose ether companies

Cellulose ether accounts for a relatively small part of the production costs of most downstream companies in the industry, but it has a greater impact on product quality. High-end and high-end customer groups have to undergo formulation experiments before using a certain brand of cellulose ether. After a stable formula is formed, it is usually not easy to change products of other brands, and it also puts forward higher requirements on the quality stability of cellulose ether. This phenomenon is more prominent in high-end fields such as large-scale domestic and foreign manufacturers of building materials, medicinal accessories, food additives, and PVC. In order to improve the competitiveness of products, production companies must ensure that the different batches of cellulose ether supplied can maintain quality stability in order to form a good market reputation.

(2) Improving product application technology level is the development direction of domestic cellulose ether enterprises

In the case of increasingly mature cellulose ether production technology, a higher level of application technology is conducive to companies to enhance their comprehensive competitiveness and form a stable customer relationship. Well-known cellulose ether companies in developed countries mainly adopt the competitive strategy of "facing large-scale high-end customers + developing downstream uses and usages", develop cellulose ether uses and usage formulas, and configure series products according to different subdivided application fields to facilitate customer use , And to cultivate downstream market demand. The competition of cellulose ether enterprises in developed countries has shifted from product entry to application technology competition.

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